Competition is a factor in every industry. For an effective strategy, businesses need to consider competitive forces such as customers, suppliers, potential entrants, substitute products, and more. In this course, participants learn various tools while exploring different scenarios and market conditions. As a result, participants are better equipped to view planning and process through a more strategic lens.
In this course, participants will:
- Learn powerful strategic models used for assessing and evaluating the competitive strengths, weaknesses, opportunities, and threats related to a project or an organization
- Practice using these models to pressure test a chosen strategy and understand potential impacts to the business and market
- Learn how to leverage new insights to shape strategy